Hae Jung Kim

60 papers and 1.2k indexed citations i.

Hae Jung Kim has authored 60 papers that have received a total of 1.2k indexed citations. This includes 18 papers in Sociology and Political Science, 13 papers in Marketing and 10 papers in Molecular Biology. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (5 papers). Hae Jung Kim is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in United States, South Korea and India. Hae Jung Kim's co-authors include Christy Crutsinger, Dee K. Knight, Eun-Gyong Yoo, Karen M. Hopkins and Youngmee Bae and has published in prestigious journals such as The Journal of Immunology, Chemical Engineering Journal and Journal of Business Research.