H. Rao Unnava

About

H. Rao Unnava is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, H. Rao Unnava has authored 48 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 22 papers in Sociology and Political Science and 11 papers in Social Psychology. Recurrent topics in H. Rao Unnava’s work include Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (17 papers) and Behavioral Health and Interventions (7 papers). H. Rao Unnava is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (17 papers) and Behavioral Health and Interventions (7 papers). H. Rao Unnava collaborates with scholars based in United States, Latvia and Canada. H. Rao Unnava's co-authors include Robert E. Burnkrant, Xiaoyan Deng, Hyojin Lee, Sekar Raju and Kentaro Fujita and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Fields of papers citing papers by H. Rao Unnava

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by H. Rao Unnava. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where H. Rao Unnava may publish in the future.

Countries citing papers authored by H. Rao Unnava

Since Specialization

Citations

This map shows the geographic impact of H. Rao Unnava's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by H. Rao Unnava with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites H. Rao Unnava more than expected).

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