H. G. Parsa

72 papers and 2.2k indexed citations i.

H. G. Parsa has authored 72 papers that have received a total of 2.2k indexed citations. This includes 42 papers in Marketing, 18 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (18 papers), Consumer Retail Behavior Studies (18 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). H. G. Parsa is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Retail Behavior Studies (18 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in United States, Taiwan and The Netherlands. H. G. Parsa's co-authors include Milos Bujisic, Khaldoon Nusair, Sandra Naipaul, Gunae Choi and Hae Jin Yoon and has published in prestigious journals such as Journal of Business Research, Tourism Management and International Journal of Hospitality Management.