Gunnar Mau

75 total papers · 548 total citations
20 papers, 285 citations indexed

About

Gunnar Mau is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Gunnar Mau has authored 20 papers receiving a total of 285 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Applied Psychology. Recurrent topics in Gunnar Mau’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (6 papers). Gunnar Mau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (6 papers). Gunnar Mau collaborates with scholars based in Germany, Denmark and United Kingdom. Gunnar Mau's co-authors include Hanna Schramm‐Klein, Günter Silberer, Sascha Steinmann, Florian Barvencik, Michael Amling, Jonathan E. Brown, Lucia A. Reisch, Carsten Spitzer, Linn K. Kuehl and Bernd Löwe and has published in prestigious journals such as Journal of Psychosomatic Research, Psychoneuroendocrinology and Appetite.

In The Last Decade

Co-authorship network of co-authors of Gunnar Mau

This figure shows the co-authorship network connecting the top 25 collaborators of Gunnar Mau. A scholar is included among the top collaborators of Gunnar Mau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gunnar Mau. Gunnar Mau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Gunnar Mau

17 papers receiving 273 citations

Fields of papers citing papers by Gunnar Mau

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gunnar Mau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gunnar Mau. The network helps show where Gunnar Mau may publish in the future.

Countries citing papers authored by Gunnar Mau

Since Specialization
Citations

This map shows the geographic impact of Gunnar Mau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gunnar Mau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gunnar Mau more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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