Gunnar Mau
About
Gunnar Mau is a scholar working on Marketing, Sociology and Political Science and Applied Psychology.
According to data from OpenAlex, Gunnar Mau has authored 20 papers receiving a total of 266 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Applied Psychology. Recurrent topics in Gunnar Mau’s work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (6 papers). Gunnar Mau is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (6 papers). Gunnar Mau collaborates with scholars based in Germany, Denmark and United Kingdom. Gunnar Mau's co-authors include Hanna Schramm‐Klein, Günter Silberer, Sascha Steinmann, Jonathan E. Brown, Florian Barvencik, Michael Amling, Lucia A. Reisch, Katja Wingenfeld, Carsten Spitzer and Linn K. Kuehl and has published in prestigious journals such as Journal of Psychosomatic Research, Psychoneuroendocrinology and Appetite.
In The Last Decade
Co-authorship network of co-authors of Gunnar Mau i
Fields of papers citing papers by Gunnar Mau
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Gunnar Mau. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Gunnar Mau may publish in the future.
Countries citing papers authored by Gunnar Mau
Since SpecializationCitations
This map shows the geographic impact of Gunnar Mau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gunnar Mau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gunnar Mau more than expected).
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