Gretchen Larsen

28 papers and 639 indexed citations i.

Gretchen Larsen has authored 28 papers that have received a total of 639 indexed citations. This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Music History and Culture (5 papers) and Digital Marketing and Social Media (4 papers). Gretchen Larsen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Music History and Culture (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United Kingdom, New Zealand and United States. Gretchen Larsen's co-authors include Maurice Patterson, Rob Lawson, S. Faith Frazier, Nick C. Ellis and Sasha N. Zill and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing.