Gretchen Larsen

About

Gretchen Larsen is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Gretchen Larsen has authored 29 papers receiving a total of 690 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Gretchen Larsen’s work include Consumer Behavior in Brand Consumption and Identification (11 papers), Music History and Culture (5 papers) and Digital Marketing and Social Media (4 papers). Gretchen Larsen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Music History and Culture (5 papers) and Digital Marketing and Social Media (4 papers). Gretchen Larsen collaborates with scholars based in United Kingdom, New Zealand and United States. Gretchen Larsen's co-authors include Myfanwy Trueman, Kayhan Tajeddini, Rob Lawson, S. Faith Frazier, Sasha N. Zill, Maurice Patterson, Sarah Todd, Hannah Dean, Jackie Ford and David Neff and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Gretchen Larsen i

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Fields of papers citing papers by Gretchen Larsen

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Gretchen Larsen. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Gretchen Larsen may publish in the future.

Countries citing papers authored by Gretchen Larsen

Since Specialization

Citations

This map shows the geographic impact of Gretchen Larsen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gretchen Larsen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gretchen Larsen more than expected).

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