Govind Swaroop Pathak

16 papers and 2.1k indexed citations i.

Govind Swaroop Pathak has authored 16 papers that have received a total of 2.1k indexed citations. This includes 9 papers in Marketing, 4 papers in Social Psychology and 4 papers in Management of Technology and Innovation. The topics of these papers are Environmental Sustainability in Business (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Socioeconomic Development (4 papers). Govind Swaroop Pathak is often cited by papers focused on Environmental Sustainability in Business (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Innovation and Socioeconomic Development (4 papers) and collaborates with scholars based in India and Ireland. Govind Swaroop Pathak's co-authors include Rambalak Yadav and Baidyanath Biswas and has published in prestigious journals such as Journal of Cleaner Production, Ecological Economics and Appetite.