Glyn Atwal

28 papers and 690 indexed citations i.

Glyn Atwal has authored 28 papers that have received a total of 690 indexed citations. This includes 18 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (6 papers) and Wine Industry and Tourism (4 papers). Glyn Atwal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (6 papers) and Wine Industry and Tourism (4 papers) and collaborates with scholars based in France, United States and China. Glyn Atwal's co-authors include Douglas Bryson, Alistair Williams, Klaus Heine, Peter Hultén and Kartik Dave and has published in prestigious journals such as British Food Journal, Journal of Brand Management and Australasian Marketing Journal (AMJ).