Feisal Murshed

20 papers and 379 indexed citations i.

Feisal Murshed has authored 20 papers that have received a total of 379 indexed citations. This includes 12 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers). Feisal Murshed is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, Australia and Pakistan. Feisal Murshed's co-authors include Abhishek Dwivedi, Tahmid Nayeem, Vikas Mittal, Yinlong Zhang and Sandipan Sen and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Sustainability.