Enrique Becerra

About

Enrique Becerra is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Enrique Becerra has authored 24 papers receiving a total of 766 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Information Systems and Management. Recurrent topics in Enrique Becerra’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers). Enrique Becerra is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers). Enrique Becerra collaborates with scholars based in United States, Latvia and South Korea. Enrique Becerra's co-authors include Pradeep Korgaonkar, Vishag Badrinarayanan, Chung-Hyun Kim, Ronnie Silverblatt and Sreedhar Madhavaram and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Fields of papers citing papers by Enrique Becerra

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Enrique Becerra. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Enrique Becerra may publish in the future.

Countries citing papers authored by Enrique Becerra

Since Specialization

Citations

This map shows the geographic impact of Enrique Becerra's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Enrique Becerra with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Enrique Becerra more than expected).

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