Echo Huang
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
Papers in
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- Digital Marketing and Social Media 16
- Impact of Technology on Adolescents 3
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- Technology Adoption and User Behaviour 15
- Co-authors
- Hung‐Pin Shih (2 shared papers)Ching‐Wen Chen (8 shared papers)Maiga Chang (6 shared papers)Kinshuk Kinshuk (5 shared papers)Dung Minh Nguyen (1 shared paper)Trieu Nguyen (1 shared paper)Meng‐Hsiang Hsu (2 shared papers)Tzu‐Chuan Chou (1 shared paper)
In The Last Decade
Echo Huang
30 papers receiving 617 citations
Peers
Comparison fields: 5 of 70
- Information Systems and Management 334
- Marketing 210
- Organizational Behavior and Human Resource Management 118
- Communication 70
- Sociology and Political Science 394
Countries citing papers authored by Echo Huang
This map shows the geographic impact of Echo Huang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Echo Huang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Echo Huang more than expected).
Fields of papers citing papers by Echo Huang
This network shows the impact of papers produced by Echo Huang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Echo Huang. The network helps show where Echo Huang may publish in the future.
Co-authors
The 12 scholars most cited alongside Echo Huang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 30 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 219 | |
| 2 | 2008 | 141 | |
| 3 | 2004 | 59 | |
| 4 | 2012 | 41 | |
| 5 | 2011 | 31 | |
| 6 | 2023 | 29 | |
| 7 | Context-Aware Mobile Role Playing Game for Learning--A Case of Canada and Taiwan. | 2014 | 26 |
| 8 | 2012 | 13 | |
| 9 | 2011 | 12 | |
| 10 | 2014 | 11 | |
| 11 | Entry to the E-Commerce Markets of China and Taiwan: An Application of Content Analysis | 2007 | 11 |
| 12 | 2024 | 10 | |
| 13 | 2013 | 10 | |
| 14 | Understanding participant loyalty intentions in virtual communities | 2008 | 8 |
| 15 | 2018 | 8 | |
| 16 | 2012 | 7 | |
| 17 | The Integration of Seafood Traceability System for Shrimp Value Chain Systems | 2009 | 7 |
| 18 | 2009 | 6 | |
| 19 | 2004 | 5 | |
| 20 | 2014 | 3 |
About Echo Huang
Echo Huang is a scholar working on Sociology and Political Science, Information Systems and Management, Communication, Developmental and Educational Psychology and Information Systems, having authored 30 papers that have together received 671 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (15 papers), Knowledge Management and Sharing (5 papers), Educational Games and Gamification (5 papers), Mobile Learning in Education (4 papers), Impact of Technology on Adolescents (3 papers), Customer Service Quality and Loyalty (3 papers) and ICT in Developing Communities (2 papers). The work is most often cited by research in Information Systems and Management (334 citations), Marketing (210 citations), Organizational Behavior and Human Resource Management (118 citations), Communication (70 citations) and Sociology and Political Science (394 citations). Echo Huang has collaborated with scholars based in Taiwan, Canada and China. Frequent co-authors include Hung‐Pin Shih, Ching‐Wen Chen, Maiga Chang, Kinshuk Kinshuk, Dung Minh Nguyen, Trieu Nguyen, Meng‐Hsiang Hsu, Tzu‐Chuan Chou, Chun‐Ming Chang and Tien-Chin Wang. Their work appears in journals such as Internet Research, Total Quality Management & Business Excellence, Electronic Commerce Research and Applications, Computers in Human Behavior and The International Review of Research in Open and Distributed Learning.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.