Devdeep Maity
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 8
- Impact of Technology on Adolescents 4
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- Consumer Retail Behavior Studies 2
- Consumer Behavior in Brand Consumption and Identification 2
- Co-authors
- Juha Munnukka (6 shared papers)Vilma Luoma‐aho (4 shared papers)Hanna Reinikainen (4 shared papers)Todd J. Arnold (1 shared paper)Stephen S. Porter (1 shared paper)Frederic B. Kraft (1 shared paper)
- Journals
- Computers in Human Behavior (2 papers)Journal of Business and Industrial Marketing (1 paper)Psychology and Marketing (1 paper)International Journal of Strategic Communication (1 paper)Journal of Marketing Management (1 paper)
- Partner nations
- United StatesFinlandFrance
In The Last Decade
Devdeep Maity
13 papers receiving 808 citations
Devdeep Maity's Hit Papers
Peers
Comparison fields: 5 of 65
- Marketing 313
- Information Systems and Management 126
- Literature and Literary Theory 203
- Sociology and Political Science 629
- Communication 97
Countries citing papers authored by Devdeep Maity
This map shows the geographic impact of Devdeep Maity's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Devdeep Maity with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Devdeep Maity more than expected).
Fields of papers citing papers by Devdeep Maity
This network shows the impact of papers produced by Devdeep Maity. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Devdeep Maity. The network helps show where Devdeep Maity may publish in the future.
Co-authors
The 6 scholars most cited alongside Devdeep Maity, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing Hit paper breakdown → | 2020 | 403 |
| 2 | “Thanks for watching”. The effectiveness of YouTube vlogendorsements Hit paper breakdown → | 2018 | 196 |
| 3 | Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes Hit paper breakdown → | 2022 | 118 |
| 4 | 2019 | 49 | |
| 5 | 2018 | 32 | |
| 6 | 2013 | 28 | |
| 7 | 2014 | 16 | |
| 8 | 2020 | 4 | |
| 9 | 2018 | 3 | |
| 10 | 2014 | 1 | |
| 11 | 2021 | 1 | |
| 12 | 2017 | 1 | |
| 13 | 2014 | 1 |
About Devdeep Maity
Devdeep Maity is a scholar working on Sociology and Political Science, Marketing, Communication, Literature and Literary Theory and Artificial Intelligence, having authored 13 papers that have together received 853 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Impact of Technology on Adolescents (4 papers), Media Influence and Health (3 papers), Consumer Retail Behavior Studies (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Social Media and Politics (2 papers), Color perception and design (1 paper) and Knowledge Management and Sharing (1 paper). The work is most often cited by research in Marketing (313 citations), Information Systems and Management (126 citations), Literature and Literary Theory (203 citations), Sociology and Political Science (629 citations) and Communication (97 citations). Devdeep Maity has collaborated with scholars based in United States, Finland and France. Frequent co-authors include Juha Munnukka, Vilma Luoma‐aho, Hanna Reinikainen, Todd J. Arnold, Stephen S. Porter and Frederic B. Kraft. Their work appears in journals such as Computers in Human Behavior, Journal of Business and Industrial Marketing, Psychology and Marketing, International Journal of Strategic Communication and Journal of Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.