David Pickton

10 papers and 330 indexed citations i.

David Pickton has authored 10 papers that have received a total of 330 indexed citations. This includes 6 papers in Strategy and Management, 4 papers in Marketing and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Competitive and Knowledge Intelligence (3 papers) and Marketing and Advertising Strategies (3 papers). David Pickton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Competitive and Knowledge Intelligence (3 papers) and Marketing and Advertising Strategies (3 papers) and collaborates with scholars based in United Kingdom and Switzerland. David Pickton's co-authors include Sheila Wright, Sanjay Gupta, T.C. Melewar and Stephanie O’Donohoe and has published in prestigious journals such as Long Range Planning, International Journal of Advertising and Journal of Strategic Marketing.