Daniela B. Schäfer

11 papers and 768 indexed citations i.

Daniela B. Schäfer has authored 11 papers that have received a total of 768 indexed citations. This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Marketing and Advertising Strategies (4 papers). Daniela B. Schäfer is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Marketing and Advertising Strategies (4 papers) and collaborates with scholars based in Switzerland and Germany. Daniela B. Schäfer's co-authors include Manfred Bruhn, Daniel Heinrich, Daniel Heinrich, Verena Schoenmueller and Hans H. Bauer and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Management Research Review.