Csilla Horváth

23 papers and 1.2k indexed citations i.

Csilla Horváth has authored 23 papers that have received a total of 1.2k indexed citations. This includes 19 papers in Marketing, 8 papers in Economics and Econometrics and 6 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Innovation Diffusion and Forecasting (6 papers). Csilla Horváth is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Innovation Diffusion and Forecasting (6 papers) and collaborates with scholars based in The Netherlands, Hungary and United States. Csilla Horváth's co-authors include Richard Paap, Peter S. H. Leeflang, Jaap E. Wieringa, Feray Adıgüzel and Nina Belei and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Marketing Science.