Cong Li
Impact in
- Communication top 2%
- Social Media and Politics
- Public Relations and Crisis Communication
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
Papers in
-
- Digital Marketing and Social Media 26
- Impact of Technology on Adolescents 6
- Misinformation and Its Impacts 6
- Marketing 25
- Consumer Behavior in Brand Consumption and Identification 21
- Co-authors
- Jiangmeng Liu (9 shared papers)Michael North (7 shared papers)Yi Grace Ji (4 shared papers)Wan‐Hsiu Sunny Tsai (3 shared papers)Hong Cheng (5 shared papers)Zifei Fay Chen (3 shared papers)Hong Cheng (4 shared papers)Fan Yang (2 shared papers)
- Journals
- Computers in Human Behavior (11 papers)Internet Research (5 papers)Telematics and Informatics (3 papers)Frontiers in Psychology (2 papers)Journal of Consumer Behaviour (2 papers)
- Partner nations
- United StatesChinaPakistan
In The Last Decade
Cong Li
65 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 113
- Communication 329
- Marketing 329
- Information Systems and Management 189
- Sociology and Political Science 908
- Human-Computer Interaction 76
Countries citing papers authored by Cong Li
This map shows the geographic impact of Cong Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cong Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cong Li more than expected).
Fields of papers citing papers by Cong Li
This network shows the impact of papers produced by Cong Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cong Li. The network helps show where Cong Li may publish in the future.
Co-authors
The 25 scholars most cited alongside Cong Li, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 69 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 96 | |
| 2 | 2017 | 95 | |
| 3 | 2019 | 76 | |
| 4 | 2017 | 66 | |
| 5 | 2014 | 66 | |
| 6 | 2009 | 61 | |
| 7 | 2016 | 54 | |
| 8 | 2014 | 51 | |
| 9 | 2019 | 50 | |
| 10 | 2014 | 43 | |
| 11 | 2022 | 40 | |
| 12 | 2016 | 39 | |
| 13 | 2021 | 36 | |
| 14 | 2017 | 35 | |
| 15 | 2020 | 34 | |
| 16 | 2017 | 34 | |
| 17 | 2017 | 29 | |
| 18 | 2020 | 28 | |
| 19 | 2014 | 24 | |
| 20 | 2012 | 24 |
About Cong Li
Cong Li is a scholar working on Sociology and Political Science, Marketing, Communication, Social Psychology and Literature and Literary Theory, having authored 69 papers that have together received 1.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (21 papers), Social Media and Politics (9 papers), Customer Service Quality and Loyalty (8 papers), Media Influence and Health (7 papers), Behavioral Health and Interventions (6 papers), Impact of Technology on Adolescents (6 papers) and Misinformation and Its Impacts (6 papers). The work is most often cited by research in Communication (329 citations), Marketing (329 citations), Information Systems and Management (189 citations), Sociology and Political Science (908 citations) and Human-Computer Interaction (76 citations). Cong Li has collaborated with scholars based in United States, China and Pakistan. Frequent co-authors include Jiangmeng Liu, Michael North, Yi Grace Ji, Wan‐Hsiu Sunny Tsai, Hong Cheng, Zifei Fay Chen, Hong Cheng, Fan Yang, Sriram Kalyanaraman and Jie Li. Their work appears in journals such as Computers in Human Behavior, Internet Research, Telematics and Informatics, Frontiers in Psychology and Journal of Consumer Behaviour.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.