Cheng Yi

20 papers and 312 indexed citations i.

About

Cheng Yi is a scholar working on Sociology and Political Science, Applied Psychology and Marketing. According to data from OpenAlex, Cheng Yi has authored 20 papers receiving a total of 312 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 6 papers in Applied Psychology and 5 papers in Marketing. Recurrent topics in Cheng Yi’s work include Digital Marketing and Social Media (7 papers), Behavioral Health and Interventions (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Cheng Yi is often cited by papers focused on Digital Marketing and Social Media (7 papers), Behavioral Health and Interventions (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Cheng Yi collaborates with scholars based in China, Singapore and Hong Kong. Cheng Yi's co-authors include Zhenhui Jiang, Izak Benbasat, Xiuping Li, Xianghua Lu, Jinghua Huang, Tingting Song, Lingling Xu, Yunjie Xu, Barney Tan and Hock Chuan Chan and has published in prestigious journals such as Management Science, Frontiers in Psychology and Information & Management.

In The Last Decade

Co-authorship network of co-authors of Cheng Yi i

Fields of papers citing papers by Cheng Yi

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Cheng Yi. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Cheng Yi may publish in the future.

Countries citing papers authored by Cheng Yi

Since Specialization
Citations

This map shows the geographic impact of Cheng Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cheng Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cheng Yi more than expected).

Rankless by CCL
2025