Charles S. Madden

26 papers and 802 indexed citations i.

Charles S. Madden has authored 26 papers that have received a total of 802 indexed citations. This includes 10 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Marketing and Advertising Strategies (3 papers) and Digital Marketing and Social Media (2 papers). Charles S. Madden is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Marketing and Advertising Strategies (3 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States. Charles S. Madden's co-authors include Richard W. Easley, Marjorie J. Caballero, James R. Lumpkin, James B. Hunt and Mark G. Dunn and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and American Journal of Obstetrics and Gynecology.