Carsten Baumgarth

36 papers and 1.1k indexed citations i.

Carsten Baumgarth has authored 36 papers that have received a total of 1.1k indexed citations. This includes 21 papers in Marketing, 16 papers in Strategy and Management and 14 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Digital Innovation in Industries (9 papers). Carsten Baumgarth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Digital Innovation in Industries (9 papers) and collaborates with scholars based in Germany, The Netherlands and Portugal. Carsten Baumgarth's co-authors include Jörg Henseler, Holger J. Schmidt, Heiner Evanschitzky, Mats Urde and Bill Merrilees and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing.