Caroline Wiertz

About

Caroline Wiertz is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Caroline Wiertz has authored 23 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 12 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Caroline Wiertz’s work include Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (6 papers). Caroline Wiertz is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (6 papers). Caroline Wiertz collaborates with scholars based in United Kingdom, United States and Germany. Caroline Wiertz's co-authors include Ko de Ruyter, Thorsten Hennig‐Thurau, Vera Blažević, Charla Mathwick and René Algesheimer and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Caroline Wiertz

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Caroline Wiertz. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Caroline Wiertz may publish in the future.

Countries citing papers authored by Caroline Wiertz

Since Specialization

Citations

This map shows the geographic impact of Caroline Wiertz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Caroline Wiertz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Caroline Wiertz more than expected).

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