Brenda Sternquist

About

Brenda Sternquist is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Brenda Sternquist has authored 58 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 20 papers in Strategy and Management and 18 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Brenda Sternquist’s work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (15 papers). Brenda Sternquist is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (15 papers). Brenda Sternquist collaborates with scholars based in United States, Japan and South Korea. Brenda Sternquist's co-authors include Byoungho Jin, Zhengyi Chen, Ying Huang, Jae‐Eun Chung and Cynthia R. Jasper and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Travel Research.

In The Last Decade

Fields of papers citing papers by Brenda Sternquist

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Brenda Sternquist. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Brenda Sternquist may publish in the future.

Countries citing papers authored by Brenda Sternquist

Since Specialization

Citations

This map shows the geographic impact of Brenda Sternquist's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda Sternquist with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda Sternquist more than expected).

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