Brenda Sternquist

About

Brenda Sternquist is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Brenda Sternquist has authored 57 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 31 papers in Marketing, 19 papers in Strategy and Management and 17 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Brenda Sternquist’s work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (14 papers). Brenda Sternquist is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (14 papers). Brenda Sternquist collaborates with scholars based in United States, Japan and South Korea. Brenda Sternquist's co-authors include Byoungho Jin, Zhengyi Chen, Ying Huang, Sang‐Eun Byun, Jae‐Eun Chung, Ae-Ran Koh, Rodney C. Runyan, Carol Finnegan, Leslie Stoel and Cynthia R. Jasper and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and Journal of Retailing.

In The Last Decade

Co-authorship network of co-authors of Brenda Sternquist

This figure shows the co-authorship network connecting the top 25 collaborators of Brenda Sternquist. A scholar is included among the top collaborators of Brenda Sternquist based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Brenda Sternquist. Brenda Sternquist is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Brenda Sternquist

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Brenda Sternquist. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Brenda Sternquist. The network helps show where Brenda Sternquist may publish in the future.

Countries citing papers authored by Brenda Sternquist

Since Specialization

Citations

This map shows the geographic impact of Brenda Sternquist's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Brenda Sternquist with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Brenda Sternquist more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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