Boon Liat Cheng

23 papers and 509 indexed citations i.

About

Boon Liat Cheng is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Boon Liat Cheng has authored 23 papers receiving a total of 509 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 12 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Boon Liat Cheng’s work include Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Retail Behavior Studies (7 papers). Boon Liat Cheng is often cited by papers focused on Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (8 papers) and Consumer Retail Behavior Studies (7 papers). Boon Liat Cheng collaborates with scholars based in Malaysia, China and Philippines. Boon Liat Cheng's co-authors include Tat‐Huei Cham, Shaheen Mansori, Brian C. Imrie, Jun‐Hwa Cheah, Xin‐Jean Lim, Yet Mee Lim, Mei Peng Low, Hiram Ting, Kim‐Shyan Fam and Ching Seng Yap and has published in prestigious journals such as Management Decision, Journal of Hospitality & Tourism Research and International Journal of Bank Marketing.

In The Last Decade

Co-authorship network of co-authors of Boon Liat Cheng i

Fields of papers citing papers by Boon Liat Cheng

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Boon Liat Cheng. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Boon Liat Cheng may publish in the future.

Countries citing papers authored by Boon Liat Cheng

Since Specialization
Citations

This map shows the geographic impact of Boon Liat Cheng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Boon Liat Cheng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Boon Liat Cheng more than expected).

Rankless by CCL
2025