Beheruz N. Sethna

16 papers and 561 indexed citations i.

About

Beheruz N. Sethna is a scholar working on Sociology and Political Science, Information Systems and Management and Management Science and Operations Research. According to data from OpenAlex, Beheruz N. Sethna has authored 16 papers receiving a total of 561 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 3 papers in Management Science and Operations Research. Recurrent topics in Beheruz N. Sethna’s work include Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (8 papers) and Social and Intergroup Psychology (3 papers). Beheruz N. Sethna is often cited by papers focused on Digital Marketing and Social Media (8 papers), Technology Adoption and User Behaviour (8 papers) and Social and Intergroup Psychology (3 papers). Beheruz N. Sethna collaborates with scholars based in United States. Beheruz N. Sethna's co-authors include Sara Kiesler, Vitaly Dubrovsky, Sunil Hazari, Blaise J. Bergiel, Cynthia Carter Barnes, Michael Bommer, Salil Talpade and Yujie Wei and has published in prestigious journals such as Journal of Advertising, Human-Computer Interaction and The Journal of Marketing Theory and Practice.

In The Last Decade

Co-authorship network of co-authors of Beheruz N. Sethna i

Fields of papers citing papers by Beheruz N. Sethna

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Beheruz N. Sethna. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Beheruz N. Sethna. The network helps show where Beheruz N. Sethna may publish in the future.

Countries citing papers authored by Beheruz N. Sethna

Since Specialization
Citations

This map shows the geographic impact of Beheruz N. Sethna's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Beheruz N. Sethna with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Beheruz N. Sethna more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2025