Bastian Popp

17 papers and 650 indexed citations i.

Bastian Popp has authored 17 papers that have received a total of 650 indexed citations. This includes 12 papers in Sociology and Political Science, 11 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers). Bastian Popp is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Germany, United Kingdom and Denmark. Bastian Popp's co-authors include Herbert Woratschek, Chris Horbel, Bradley Wilson, Claas Christian Germelmann and Christopher Maier and has published in prestigious journals such as Computers in Human Behavior, Sustainability and Journal of Retailing and Consumer Services.