Anuj Kumar
Impact in
- Marketing top 2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
- Marketing 21
- Consumer Market Behavior and Pricing 19
- Consumer Retail Behavior Studies 9
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- Digital Marketing and Social Media 10
- Co-authors
- Rahul Telang (6 shared papers)Subodha Kumar (2 shared papers)Amit Mehra (3 shared papers)Yinliang Tan (2 shared papers)Kartik Hosanagar (2 shared papers)Sharique Hasan (4 shared papers)Michael D. Smith (1 shared paper)Serguei Netessine (2 shared papers)
- Journals
- Information Systems Research (5 papers)Management Science (3 papers)Manufacturing & Service Operations Management (2 papers)Strategy Science (1 paper)Journal of Tourism Futures (1 paper)
- Partner nations
- United StatesIndiaFrance
In The Last Decade
Anuj Kumar
31 papers receiving 550 citations
Peers
Comparison fields: 5 of 72
- Marketing 285
- Information Systems and Management 90
- Business and International Management 24
- Management Information Systems 93
- Strategy and Management 116
Countries citing papers authored by Anuj Kumar
This map shows the geographic impact of Anuj Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anuj Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anuj Kumar more than expected).
Fields of papers citing papers by Anuj Kumar
This network shows the impact of papers produced by Anuj Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anuj Kumar. The network helps show where Anuj Kumar may publish in the future.
Co-authors
The 20 scholars most cited alongside Anuj Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 38 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2019 | 104 | |
| 2 | 2011 | 59 | |
| 3 | 2015 | 58 | |
| 4 | TECHNOLOGY ADOPTION: A SOLUTION FOR SMES TO OVERCOME PROBLEMS DURING COVID- 19 | 2020 | 57 |
| 5 | 2019 | 42 | |
| 6 | 2014 | 32 | |
| 7 | A Two-Decade Literature Review on Challenges Faced by SMEs in Technology Adoption | 2021 | 31 |
| 8 | 2018 | 30 | |
| 9 | A Study of Barriers and benefits of Artificial Intelligence Adoption In Small and Medium Enterprise | 2022 | 27 |
| 10 | 2018 | 23 | |
| 11 | 2015 | 20 | |
| 12 | 2011 | 16 | |
| 13 | 2011 | 15 | |
| 14 | 2014 | 13 | |
| 15 | 2023 | 9 | |
| 16 | 2009 | 8 | |
| 17 | 2023 | 7 | |
| 18 | 2013 | 5 | |
| 19 | 2012 | 3 | |
| 20 | 2009 | 3 |
About Anuj Kumar
Anuj Kumar is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 38 papers that have together received 577 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (19 papers), Digital Marketing and Social Media (10 papers), Consumer Retail Behavior Studies (9 papers), Customer Service Quality and Loyalty (5 papers), Technology Adoption and User Behaviour (4 papers), Digital Platforms and Economics (3 papers), Quality and Supply Management (2 papers) and Auction Theory and Applications (2 papers). The work is most often cited by research in Marketing (285 citations), Information Systems and Management (90 citations), Business and International Management (24 citations), Management Information Systems (93 citations) and Strategy and Management (116 citations). Anuj Kumar has collaborated with scholars based in United States, India and France. Frequent co-authors include Rahul Telang, Subodha Kumar, Amit Mehra, Yinliang Tan, Kartik Hosanagar, Sharique Hasan, Michael D. Smith, Serguei Netessine, Praveen Pathak and Kinshuk Jerath. Their work appears in journals such as Information Systems Research, Management Science, Manufacturing & Service Operations Management, Strategy Science and Journal of Tourism Futures.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.