Ankit Mehrotra

38 papers and 310 indexed citations i.

Ankit Mehrotra has authored 38 papers that have received a total of 310 indexed citations. This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Strategy and Management. The topics of these papers are Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers). Ankit Mehrotra is often cited by papers focused on Technology Adoption and User Behaviour (8 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in India, Saudi Arabia and China. Ankit Mehrotra's co-authors include Reeti Agarwal, Amit Shankar, Ashraf Khalil, Jitender Kumar and Muhammad Zafar Yaqub and has published in prestigious journals such as Journal of Cleaner Production, Technological Forecasting and Social Change and Business Strategy and the Environment.