Anita Rao

About

Anita Rao is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Anita Rao has authored 22 papers receiving a total of 220 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Anita Rao’s work include Consumer Market Behavior and Pricing (9 papers), Digital Platforms and Economics (6 papers) and Misinformation and Its Impacts (4 papers). Anita Rao is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Digital Platforms and Economics (6 papers) and Misinformation and Its Impacts (4 papers). Anita Rao collaborates with scholars based in United States, United Kingdom and Canada. Anita Rao's co-authors include Song Yao, Avi Goldfarb, Daniel G. Goldstein, Anja Lambrecht and Anindya Ghose and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Marketing Letters.

In The Last Decade

Fields of papers citing papers by Anita Rao

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Anita Rao. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Anita Rao may publish in the future.

Countries citing papers authored by Anita Rao

Since Specialization

Citations

This map shows the geographic impact of Anita Rao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anita Rao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anita Rao more than expected).

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