Anita Rao

22 papers and 231 indexed citations i.

About

Anita Rao is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Anita Rao has authored 22 papers receiving a total of 231 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Strategy and Management. Recurrent topics in Anita Rao’s work include Consumer Market Behavior and Pricing (9 papers), Digital Platforms and Economics (6 papers) and Media Influence and Politics (4 papers). Anita Rao is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Digital Platforms and Economics (6 papers) and Media Influence and Politics (4 papers). Anita Rao collaborates with scholars based in United States, United Kingdom and Canada. Anita Rao's co-authors include Emily Wang, Navdeep S. Sahni, Daniel G. Goldstein, Anindya Ghose, Anja Lambrecht, Randall A. Lewis, Avi Goldfarb, Alessandro Bonatti, Song Yao and Wesley R. Hartmann and has published in prestigious journals such as Journal of Marketing Research, Marketing Science and Marketing Letters.

In The Last Decade

Co-authorship network of co-authors of Anita Rao i

Fields of papers citing papers by Anita Rao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anita Rao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anita Rao. The network helps show where Anita Rao may publish in the future.

Countries citing papers authored by Anita Rao

Since Specialization
Citations

This map shows the geographic impact of Anita Rao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anita Rao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anita Rao more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025