Andrea Gröppel‐Klein

11 papers and 68 indexed citations i.

Andrea Gröppel‐Klein has authored 11 papers that have received a total of 68 indexed citations. This includes 6 papers in Marketing, 3 papers in Management of Technology and Innovation and 2 papers in Sociology and Political Science. The topics of these papers are Marketing and Advertising Strategies (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Attitudes and Food Labeling (2 papers). Andrea Gröppel‐Klein is often cited by papers focused on Marketing and Advertising Strategies (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Attitudes and Food Labeling (2 papers) and collaborates with scholars based in Germany, United Kingdom and Denmark. Andrea Gröppel‐Klein's co-authors include Yeşim Kuştepeli, Henrik Sattler, Claas Christian Germelmann, Yaprak Gülcan and M. Gibbs and has published in prestigious journals such as British Journal Of Nutrition, International Journal of Sports Marketing and Sponsorship and Journal of Business Economics.