Altaf Merchant

About

Altaf Merchant is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Altaf Merchant has authored 45 papers receiving a total of 2.1k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 18 papers in Social Psychology and 13 papers in Sociology and Political Science. Recurrent topics in Altaf Merchant’s work include Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (12 papers) and Nostalgia and Consumer Behavior (10 papers). Altaf Merchant is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (12 papers) and Nostalgia and Consumer Behavior (10 papers). Altaf Merchant collaborates with scholars based in United States, United Kingdom and India. Altaf Merchant's co-authors include John B. Ford, Gregory M. Rose, Ernest M. Gruenberg, Alan J. Romanoski and Gerald Nestadt and has published in prestigious journals such as The British Journal of Psychiatry, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Fields of papers citing papers by Altaf Merchant

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Altaf Merchant. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Altaf Merchant may publish in the future.

Countries citing papers authored by Altaf Merchant

Since Specialization

Citations

This map shows the geographic impact of Altaf Merchant's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Altaf Merchant with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Altaf Merchant more than expected).

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