Alexander Muk

About

Alexander Muk is a scholar working on Sociology and Political Science, Information Systems and Management and Marketing. According to data from OpenAlex, Alexander Muk has authored 10 papers receiving a total of 342 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 7 papers in Information Systems and Management and 4 papers in Marketing. Recurrent topics in Alexander Muk’s work include Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alexander Muk is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alexander Muk collaborates with scholars based in United States and South Korea. Alexander Muk's co-authors include Christina Chung, Jong-Hoon Kim and En‐Chi Chang and has published in prestigious journals such as Journal of Business Research, Public Relations Review and International Journal of Advertising.

In The Last Decade

Co-authorship network of co-authors of Alexander Muk i

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Fields of papers citing papers by Alexander Muk

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Alexander Muk. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Alexander Muk may publish in the future.

Countries citing papers authored by Alexander Muk

Since Specialization

Citations

This map shows the geographic impact of Alexander Muk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexander Muk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexander Muk more than expected).

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