Alan Tapp

58 papers and 1.2k indexed citations i.

Alan Tapp has authored 58 papers that have received a total of 1.2k indexed citations. This includes 23 papers in Sociology and Political Science, 14 papers in Organizational Behavior and Human Resource Management and 13 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Management and Marketing Education (8 papers). Alan Tapp is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Management and Marketing Education (8 papers) and collaborates with scholars based in United Kingdom, Australia and United States. Alan Tapp's co-authors include Fiona Spotswood, Clive Nancarrow, Adrian Davis, Tim Hughes and Jane Powell and has published in prestigious journals such as PLoS ONE, Accident Analysis & Prevention and European Journal of Marketing.