Adnan Muhammad Shah

41 papers and 626 indexed citations i.

Adnan Muhammad Shah has authored 41 papers that have received a total of 626 indexed citations. This includes 20 papers in Sociology and Political Science, 11 papers in Organizational Behavior and Human Resource Management and 11 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Adnan Muhammad Shah is often cited by papers focused on Digital Marketing and Social Media (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in China, Pakistan and South Korea. Adnan Muhammad Shah's co-authors include Xiangbin Yan, Kang Yoon Lee, Syed Jamal Shah, Salim Khan and Abdul Qayyum and has published in prestigious journals such as Frontiers in Immunology, International Journal of Environmental Research and Public Health and Journal of Retailing and Consumer Services.