Abhijit Biswas

128 papers and 4.5k indexed citations i.

Abhijit Biswas has authored 128 papers that have received a total of 4.5k indexed citations. This includes 53 papers in Marketing, 41 papers in Materials Chemistry and 22 papers in Electrical and Electronic Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (41 papers), Consumer Market Behavior and Pricing (33 papers) and Decision-Making and Behavioral Economics (16 papers). Abhijit Biswas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (41 papers), Consumer Market Behavior and Pricing (33 papers) and Decision-Making and Behavioral Economics (16 papers) and collaborates with scholars based in United States, India and South Korea. Abhijit Biswas's co-authors include Abhijit Guha, R. L. Armstrong, Sujay Dutta, Dhruv Grewal and R. G. Pinnick and has published in prestigious journals such as Chemical Reviews, Journal of the American Chemical Society and Applied Physics Letters.