Aaleya Rasool

6 papers and 518 indexed citations i.

Aaleya Rasool has authored 6 papers that have received a total of 518 indexed citations. This includes 5 papers in Organizational Behavior and Human Resource Management, 4 papers in Sociology and Political Science and 3 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Aaleya Rasool is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in India, Saudi Arabia and France. Aaleya Rasool's co-authors include Jamid Ul Islam, Farooq Shah, Imran Khan, Zillur Rahman and Shadma Shahid and has published in prestigious journals such as CATENA, Journal of Retailing and Consumer Services and Current Opinion in Psychology.