Zike Cao

About

Zike Cao is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Zike Cao has authored 8 papers receiving a total of 285 indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Communication. Recurrent topics in Zike Cao’s work include Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Market Behavior and Pricing (2 papers). Zike Cao is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Market Behavior and Pricing (2 papers). Zike Cao collaborates with scholars based in Hong Kong, China and The Netherlands. Zike Cao's co-authors include Kai-Lung Hui, Xu Hong, Wei-Li Wu, Zelong Yi and Liangfei Qiu and has published in prestigious journals such as MIS Quarterly, Information Systems Research and Information & Management.

In The Last Decade

Fields of papers citing papers by Zike Cao

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Zike Cao. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Zike Cao may publish in the future.

Countries citing papers authored by Zike Cao

Since Specialization

Citations

This map shows the geographic impact of Zike Cao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zike Cao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zike Cao more than expected).

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