Zhaoyang Guo

About

Zhaoyang Guo is a scholar working on Marketing, Strategy and Management and Social Psychology. According to data from OpenAlex, Zhaoyang Guo has authored 23 papers receiving a total of 408 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 11 papers in Strategy and Management and 5 papers in Social Psychology. Recurrent topics in Zhaoyang Guo’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Knowledge Management (7 papers) and Environmental Sustainability in Business (4 papers). Zhaoyang Guo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Innovation and Knowledge Management (7 papers) and Environmental Sustainability in Business (4 papers). Zhaoyang Guo collaborates with scholars based in China, United States and Hong Kong. Zhaoyang Guo's co-authors include Eric Fang, Xina Yuan and Kevin Zheng Zhou and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Fields of papers citing papers by Zhaoyang Guo

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Zhaoyang Guo. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Zhaoyang Guo may publish in the future.

Countries citing papers authored by Zhaoyang Guo

Since Specialization

Citations

This map shows the geographic impact of Zhaoyang Guo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhaoyang Guo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhaoyang Guo more than expected).

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