Yusniza Kamarulzaman

About

Yusniza Kamarulzaman is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Yusniza Kamarulzaman has authored 33 papers receiving a total of 591 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Sociology and Political Science, 12 papers in Marketing and 9 papers in Information Systems and Management. Recurrent topics in Yusniza Kamarulzaman’s work include Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (9 papers) and Halal products and consumer behavior (7 papers). Yusniza Kamarulzaman is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (9 papers) and Halal products and consumer behavior (7 papers). Yusniza Kamarulzaman collaborates with scholars based in Malaysia, Indonesia and Bangladesh. Yusniza Kamarulzaman's co-authors include Farrah Dina Yusop, Aziman Madun, Izzal Asnira Zolkepli, Norhamidi Muhamad and Anna Che Azmi and has published in prestigious journals such as Computers in Human Behavior, Sustainability and Journal of Retailing and Consumer Services.

In The Last Decade

Fields of papers citing papers by Yusniza Kamarulzaman

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yusniza Kamarulzaman. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yusniza Kamarulzaman may publish in the future.

Countries citing papers authored by Yusniza Kamarulzaman

Since Specialization

Citations

This map shows the geographic impact of Yusniza Kamarulzaman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yusniza Kamarulzaman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yusniza Kamarulzaman more than expected).

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