Yuan‐Shuh Lii

24 papers and 769 indexed citations i.

About

Yuan‐Shuh Lii is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Yuan‐Shuh Lii has authored 24 papers receiving a total of 769 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Strategy and Management. Recurrent topics in Yuan‐Shuh Lii’s work include Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Yuan‐Shuh Lii is often cited by papers focused on Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Yuan‐Shuh Lii collaborates with scholars based in Taiwan and United States. Yuan‐Shuh Lii's co-authors include Monle Lee, Kuang‐Wen Wu, Li‐Wei Wu, Chung‐Yu Wang and Ming‐Ji James Lin and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Co-authorship network of co-authors of Yuan‐Shuh Lii i

Fields of papers citing papers by Yuan‐Shuh Lii

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yuan‐Shuh Lii. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yuan‐Shuh Lii. The network helps show where Yuan‐Shuh Lii may publish in the future.

Countries citing papers authored by Yuan‐Shuh Lii

Since Specialization
Citations

This map shows the geographic impact of Yuan‐Shuh Lii's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yuan‐Shuh Lii with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yuan‐Shuh Lii more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025