Yousra Asaad

About

Yousra Asaad is a scholar working on Sociology and Political Science, Strategy and Management and Marketing. According to data from OpenAlex, Yousra Asaad has authored 15 papers receiving a total of 676 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Sociology and Political Science, 5 papers in Strategy and Management and 4 papers in Marketing. Recurrent topics in Yousra Asaad’s work include Digital Marketing and Social Media (5 papers), Higher Education Governance and Development (3 papers) and Technology Adoption and User Behaviour (3 papers). Yousra Asaad is often cited by papers focused on Digital Marketing and Social Media (5 papers), Higher Education Governance and Development (3 papers) and Technology Adoption and User Behaviour (3 papers). Yousra Asaad collaborates with scholars based in United Kingdom, France and Germany. Yousra Asaad's co-authors include Nicole Koenig‐Lewis, Adrian Palmer, T.C. Melewar, Dorothy A. Yen and Yichuan Wang and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Travel Research.

In The Last Decade

Fields of papers citing papers by Yousra Asaad

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yousra Asaad. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yousra Asaad may publish in the future.

Countries citing papers authored by Yousra Asaad

Since Specialization

Citations

This map shows the geographic impact of Yousra Asaad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yousra Asaad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yousra Asaad more than expected).

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