Yioula Melanthiou

About

Yioula Melanthiou is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Yioula Melanthiou has authored 29 papers receiving a total of 433 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Strategy and Management. Recurrent topics in Yioula Melanthiou’s work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). Yioula Melanthiou is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). Yioula Melanthiou collaborates with scholars based in Cyprus, Italy and Thailand. Yioula Melanthiou's co-authors include Ioanna Papasolomou, Demetris Vrontis, Alkis Thrassou, Tommaso Pucci and Anastasios Zopiatis and has published in prestigious journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management and British Food Journal.

In The Last Decade

Fields of papers citing papers by Yioula Melanthiou

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Yioula Melanthiou. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Yioula Melanthiou may publish in the future.

Countries citing papers authored by Yioula Melanthiou

Since Specialization

Citations

This map shows the geographic impact of Yioula Melanthiou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yioula Melanthiou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yioula Melanthiou more than expected).

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