Yioula Melanthiou

29 papers and 428 indexed citations i.

Yioula Melanthiou has authored 29 papers that have received a total of 428 indexed citations. This includes 15 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers). Yioula Melanthiou is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Cyprus, Italy and France. Yioula Melanthiou's co-authors include Ioanna Papasolomou, Demetris Vrontis, Anastasios Zopiatis, Tommaso Pucci and Alkis Thrassou and has published in prestigious journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management and British Food Journal.