Yioula Melanthiou

About

Yioula Melanthiou is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Yioula Melanthiou has authored 29 papers receiving a total of 442 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Strategy and Management. Recurrent topics in Yioula Melanthiou’s work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (4 papers). Yioula Melanthiou is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (4 papers). Yioula Melanthiou collaborates with scholars based in Cyprus, Italy and United States. Yioula Melanthiou's co-authors include Ioanna Papasolomou, Demetris Vrontis, Alkis Thrassou, Eleni Constantinou, Anastasios Zopiatis, Tommaso Pucci, Lorenzo Zanni, Hela Chebbi, Dorra Yahiaoui and Mohamed Sellami and has published in prestigious journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management and British Food Journal.

In The Last Decade

Co-authorship network of co-authors of Yioula Melanthiou i

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Fields of papers citing papers by Yioula Melanthiou

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yioula Melanthiou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yioula Melanthiou. The network helps show where Yioula Melanthiou may publish in the future.

Countries citing papers authored by Yioula Melanthiou

Since Specialization

Citations

This map shows the geographic impact of Yioula Melanthiou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yioula Melanthiou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yioula Melanthiou more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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