Xiuping Li

18 papers and 567 indexed citations i.

Xiuping Li has authored 18 papers that have received a total of 567 indexed citations. This includes 9 papers in Social Psychology, 7 papers in Marketing and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Cultural Differences and Values (3 papers). Xiuping Li is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Cultural Differences and Values (3 papers) and collaborates with scholars based in Singapore, China and Hong Kong. Xiuping Li's co-authors include Hongyan Jiang, Dilip Soman, Aradhna Krishna, Chen Li and Page Moreau and has published in prestigious journals such as Management Science, Journal of Consumer Research and Psychological Science.