Xiaoling Li

22 papers and 410 indexed citations i.

Xiaoling Li has authored 22 papers that have received a total of 410 indexed citations. This includes 9 papers in Sociology and Political Science, 8 papers in Strategy and Management and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Platforms and Economics (4 papers). Xiaoling Li is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Platforms and Economics (4 papers) and collaborates with scholars based in China, Hong Kong and United States. Xiaoling Li's co-authors include Robert W. Palmatier, Eric Fang, Minxue Huang, Peng Xiao and Xinjian Li and has published in prestigious journals such as Journal of Marketing Research, Sensors and Actuators B Chemical and Journal of Retailing.