Xiabing Zheng
About
Xiabing Zheng has authored 28 papers that have received a total of 1.5k indexed citations.
This includes 21 papers in Sociology and Political Science, 15 papers in Information Systems and Management and 12 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Retail Behavior Studies (6 papers). Xiabing Zheng is often cited by papers focused on Digital Marketing and Social Media (18 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in China and Hong Kong. Xiabing Zheng's co-authors include Matthew Lee, Feng Yang, Christy M.K. Cheung, Jinqi Men and Li Xiang and has published in prestigious journals such as Computers in Human Behavior, Journal of the Operational Research Society and International Journal of Information Management.
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