Wenting Feng

32 papers and 495 indexed citations i.

Wenting Feng has authored 32 papers that have received a total of 495 indexed citations. This includes 21 papers in Sociology and Political Science, 21 papers in Marketing and 9 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (15 papers) and Technology Adoption and User Behaviour (7 papers). Wenting Feng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (15 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in China, Hong Kong and Taiwan. Wenting Feng's co-authors include Rungting Tu, Morgan X. Yang, Irina Y. Yu, Pei-Shan Hsieh and Wei Hua and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research.