Wenting Feng

30 papers and 456 indexed citations i.

Wenting Feng has authored 30 papers that have received a total of 456 indexed citations. This includes 20 papers in Marketing, 19 papers in Sociology and Political Science and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (15 papers) and Technology Adoption and User Behaviour (7 papers). Wenting Feng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (15 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in China, Hong Kong and Taiwan. Wenting Feng's co-authors include Rungting Tu, Morgan X. Yang, Irina Y. Yu, Pei-Shan Hsieh and Wei Hua and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research.