Timmy H. Tseng
About
Timmy H. Tseng has authored 22 papers that have received a total of 604 indexed citations.
This includes 15 papers in Sociology and Political Science, 11 papers in Information Systems and Management and 9 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Timmy H. Tseng is often cited by papers focused on Digital Marketing and Social Media (14 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Taiwan, China and United States. Timmy H. Tseng's co-authors include Yi‐Shun Wang, Shin‐jeng Lin, Sara H. Hsieh, Hsin‐Hui Lin and Crystal T. Lee and has published in prestigious journals such as Computers in Human Behavior, Sustainability and European Journal of Marketing.
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