Sushant Kumar

31 papers and 902 indexed citations i.

Sushant Kumar has authored 31 papers that have received a total of 902 indexed citations. This includes 22 papers in Marketing, 18 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (10 papers). Sushant Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in India, Norway and South Africa. Sushant Kumar's co-authors include Amandeep Dhir, Shalini Talwar, Puneet Kaur, Pradip Sadarangani and Naman Sreen and has published in prestigious journals such as Journal of Cleaner Production, Tourism Management and Journal of Environmental Management.