Sung‐Byung Yang

64 papers and 1.7k indexed citations i.

Sung‐Byung Yang has authored 64 papers that have received a total of 1.7k indexed citations. This includes 47 papers in Sociology and Political Science, 23 papers in Marketing and 18 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (39 papers), Technology Adoption and User Behaviour (18 papers) and Customer Service Quality and Loyalty (15 papers). Sung‐Byung Yang is often cited by papers focused on Digital Marketing and Social Media (39 papers), Technology Adoption and User Behaviour (18 papers) and Customer Service Quality and Loyalty (15 papers) and collaborates with scholars based in South Korea, Canada and United States. Sung‐Byung Yang's co-authors include Kyung Young Lee, Chulmo Koo, Hanna Lee and Soo Il Shin and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and Information Systems Research.