Stephen R. McDaniel

27 papers and 726 indexed citations i.

Stephen R. McDaniel has authored 27 papers that have received a total of 726 indexed citations. This includes 17 papers in Marketing, 11 papers in Sociology and Political Science and 11 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Media Influence and Health (7 papers) and Media, Gender, and Advertising (6 papers). Stephen R. McDaniel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Media Influence and Health (7 papers) and Media, Gender, and Advertising (6 papers) and collaborates with scholars based in United States. Stephen R. McDaniel's co-authors include Dae Hee Kwak, Wooyoung Lee, Daniel S. Mason, Gary R. Heald and L. Murphy Smith and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and Psychology and Marketing.